Press Release
United Producers, Inc. Introduces New Managed Beef Alliance Program
Columbus, OH – September
9, 2003- United Producers, Inc. is pleased to introduce their new
Managed Beef Alliance (MBA) program. The MBA is a producer-owned,
source and process verifiable beef supply network designed to create new
marketing opportunities for beef producers of any size.
The Managed Beef Alliance will allow
for greater access to higher value domestic and export markets, an
increased ability to manage risk and the opportunity to utilize modern
technology to improve benchmarking among participants. Improved
benchmarking capabilities will also allow producers to create improved
production efficiencies resulting in increased profitability for
individual producers.
“United
Producers is focused on providing new and related services to our
members. This innovative beef supply network is an exciting way to
improve marketing relationships and meet the consumers demand for safe
food,” said Mike Bumgarner, Vice President, Marketing Services, United
Producers, Inc.
“United Producers’ Managed Beef
Alliance program is consistent with the vision established by the Five
State Beef Initiative (FSBI) and utilizes many of the tools that have
been developed to strengthen economic opportunities for beef producers
in the five state region,” said Ron Lemenager, FSBI Executive Director.
“We are fully supportive of responsive production, marketing and
information programs, such as MBA, that will add value to beef products
that meet consumer demand for safe, quality beef.”
United Producers, Inc. will be
working with the contract provider, AginfoLink, for MBA’s data
collection and secure data transfer. AgInfoLink Global, Inc. is a
worldwide company specializing in designing and developing secure, high
quality and low-cost traceability tools for the world’s food supply.
United Producers will be holding a
series of informational meetings in September throughout our trade area
to further explain the MBA program and its participation guidelines. If
you are interested in attending a meeting in your area, please call Amy
Boeckmann at 800-456-3276 x 223 for further details.
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