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Press Release
United Producers, Inc. Introduces New Managed Beef Alliance Program
Columbus , OH – September 9, 2003- United Producers, Inc. is pleased to introduce their new Managed Beef Alliance (MBA) program. The MBA is a producer-owned, source and process verifiable beef supply network designed to create new marketing opportunities for beef producers of any size.
The Managed Beef Alliance will allow for greater access to higher value domestic and export markets, an increased ability to manage risk and the opportunity to utilize modern technology to improve benchmarking among participants. Improved benchmarking capabilities will also allow producers to create improved production efficiencies resulting in increased profitability for individual producers.
“United Producers is focused on providing new and related services to our members. This innovative beef supply network is an exciting way to improve marketing relationships and meet the consumers demand for safe food,” said Mike Bumgarner, Vice President, Marketing Services, United Producers, Inc.
“United Producers’ Managed Beef Alliance program is consistent with the vision established by the Five State Beef Initiative (FSBI) and utilizes many of the tools that have been developed to strengthen economic opportunities for beef producers in the five state region,” said Ron Lemenager, FSBI Executive Director. “We are fully supportive of responsive production, marketing and information programs, such as MBA, that will add value to beef products that meet consumer demand for safe, quality beef.”
United Producers, Inc. will be working with the contract provider, AginfoLink, for MBA’s data collection and secure data transfer. AgInfoLink Global, Inc. is a worldwide company specializing in designing and developing secure, high quality and low-cost traceability tools for the world’s food supply.
United Producers will be holding a series of informational meetings in September throughout our trade area to further explain the MBA program and its participation guidelines. If you are interested in attending a meeting in your area, please call Amy Boeckmann at 800-456-3276 x 223 for further details.
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